DARO new logo on a wooden background
Logo design for DARO restaurant
A photograph of The old man and the sea restaurant interior with custom furniture and decoration.
The old man and the sea restaurant

Brand identity and store design for Modeteka

We created the brand identity and store design for Modeteka, a sustainable high-end, second-hand fashion store. The aim was to establish a strong and recognisable identity that aligned with their values and their unique selling proposition of offering options to sell or rent clothes.

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About the project

CLIENT

MODETEKA's logo that Studio Produkt has designed.

YEAR

2016

SPACE

30 m2

Modeteka is the first store in Bulgaria to offer the option to sell or rent out your clothes. From 2016 till now Modeteka has become one of the most recognisable second-hand brands in Sofia. 

We worked on the creation of Modeteka's brand identity, shop window and interior design. We wanted to establish a strong and recognisable identity for Modeteka. The final result conveyed friendly and feminine energy, aligned with the brand's values, helping to establish Modeteka as a leader in sustainable fashion in Bulgaria.

  • Sustainability
  • Femininity
  • Originality
  • Style
Graphic representation of MODETEKA'S motto "Fashion can be bought, style one must possess."

Brand identity

We took charge of the entire branding process, from developing the logo, typography, and colour system to designing the business cards, paper bags, labels, and other materials. Our goal was to create a bold and unified style that would be memorable and leave a lasting impression on customers, extending from physical collateral to social media visuals. With a cohesive and consistent approach, we ensured that the Modeteka brand would stand out and make a bold statement in the sustainable fashion industry.

Store design

We brought Modeteka's identity to life throughout the entire store, from the shop window to the dressing room. With custom-made clothing racks, hand-crafted lighting fixtures, and renovated vintage furniture, our design aimed to showcase the store's commitment to sustainability and promote the benefits of a circular economy. Despite the challenge of working with a small, tight space on one of Sofia's famous streets known for its vintage shops and restaurants, we took a creative approach to the layout, ensuring that everything from the front desk to the dressing room fit seamlessly into the 30 m2 space.
MODETEKA's logo that Studio Produkt has designed.

Colour palette

AMETHYST

HEX: #956FAD
RGB: 149, 111, 173
CMYK: 14, 36, 0, 32

CADET GREY

HEX: #879ea6
RGB: 135, 158, 166
CMYK: 19, 5, 0, 35

STEEL BLUE

HEX: #347099
RGB: 52, 112, 153
CMYK: 66, 27, 0, 40

CARIBBEAN CURRENT

HEX: #1a6374
RGB: 26, 99, 116
CMYK: 78, 15, 0, 55

TIFFANY BLUE

HEX: #abd7c6
RGB: 171, 215, 198
CMYK: 20, 0, 8, 16

KEPPEL

HEX: #00AFA0
RGB: 0, 175, 160
CMYK: 100, 0, 9, 31

SAGE

HEX: #c2ca9b
RGB: 194, 202, 155
CMYK: 4, 0, 23, 21

PEAR

HEX: #C3D021
RGB: 195, 208, 33
CMYK: 6, 0, 84, 18

MAIZE

HEX: #f9e03d
RGB: 249, 224, 61
CMYK: 0, 10, 76, 2

Peach

HEX: #fccba3
RGB: 252, 203, 163
CMYK: 0, 19, 35, 1

Light coral

HEX: #ed9791
RGB: 237, 151, 145
CMYK: 0, 36, 39, 7

Crayola

HEX: #f16379
RGB: 241, 99, 121
CMYK: 0, 59, 50, 5

Branding materials

The logo, typography, and colour system were carefully designed to convey the brand's commitment to sustainability and ethical fashion. We also created branded collateral such as business cards, paper bags, and loyalty cards. By implementing a consistent and well-designed branding strategy, we ensured that Modeteka would stand out among its competitors and attract the attention of the target audience.

A visualisation of MODETEKA's business cards design.
An original design of a paper bag with MODETEKA's branding.
An original design of a tote bag with MODETEKA's branding.
A visualisation of MODETEKA's loyalty card design.

Modeteka in the media

Modeteka was featured in one of the most-watched morning shows on Bulgarian national television - "Na kafe" on Nova.

What clients say about Modeteka

The true style is at Modeteka, not at the Mall!

One of the best places in town! Old favourites with fresh ideas ❤ What I don't need could be your next find: a philosophy I follow.

Great idea and extremely stylish selection! 💎❣️💎

Store design

The challenge of working within a small space required a creative approach. We utilized every centimeter of the 30 m2 to create a warm and inviting atmosphere that encouraged customers to explore the store's offerings.

The custom-made clothing racks were designed to optimize space while showcasing the store's inventory. The hand-crafted lighting fixtures added a personal touch and created a cozy ambiance, while the renovated vintage furniture added a unique and nostalgic feel.

The shop window was also carefully designed to showcase the store's unique selling proposition, with a clear message of sustainable fashion.

 
Photograph of green shirt with a MODETEKA label.
Photograph of the MODETEKA store widnow
Photograph of the MODETEKA store exterior.
Photograph of MODETEKA's interior, including the front desk, renovated vintage chair, custom-made lighting and hanging racks.
Photograph of the MODETEKA store interior including custom art and scarf hangers.
Photograph of the MODETEKA store interior including custom made lighting and cloths hangers.
Photograph of the MODETEKA store interior, including custom racks and art.

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